Executive Summary part 2
The executive summary covers the areas discussed in greater detail in the full report. Here is the second part:
Professional qualifications in spas are many and varied
The need for a standard approach to qualifications at all levels will become more important as the spa industry grows. The current mix of national and international qualifications, the increasing presence of many overseas workers now employed as therapists, ......means that employing the right staff and then training them according to the needs of the business will be an even bigger challenge in the future ......
A huge variance in the number of treatments carried out by spas.
The numbers of (hands-on) treatments carried out by spas ranged between 500 a year to 20,000 a year. This reflects the differing nature of spas and the number of rooms for this purpose located at each facility. ......a more useful benchmark comparison for the number of “treatments per room per annum” (TPR) has also been applied and the results then range from a low 182 to just under 3,800 (TPR).
Retail sales have a long way to go in many spas
With the importance of retail sales a major ingredient to the overall profitability of a spa, the research showed that many spas have very low sales in this particular area. Getting customers to buy retail products varied in the research from.......
Massages and facials are the most popular and most profitable treatments.
As more and more innovations and new variations take hold of spas, massages and facials remain the most popular as well as the most profitable hands-on treatments. These are closely followed by......
Prices for treatments reflect the location and type of facility
Average prices for a typical massage ranged from the mid twenties to in excess of sixty pounds. Almost 60% of destination spas and 40% of day spas charged a minimum of......
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