Executive Summary part 3
The executive summary covers the areas discussed in greater detail in the full report. Here is the third part:
Majority of spas opt for more than one product house
Many spas use a combination of different professional products that complement each other. It is not unusual to have two or three main products for the face and body which are then supplemented by ......
Destination spas have the greatest number of visits
The facilities with the greatest number of individual spa visits were destination spas. Hotel spas had the widest spread of visits from below ......
Spa consumers are predominately female.
Overall, the spas that responded to the survey reported that 70% of their customers were female compared to 30% who were male. Anecdotal evidence suggests males prefer......
Gross annual sales increasing by 28% per annum in the survey sample.
Based upon the reported levels of annual sales, the survey identified year-on-year growth rates of 26% and 28% respectively for 2003 and 2004. The main drivers of revenue seem to be ......
Salaries and wages the single most significant cost of running a spa.
Salaries and wages as a percentage of total expenditure varies greatly within the spa industry. The differences identified ranged from 22% to 69% of total expenditure. Nearly 50% of spas have salaries and wages bills in excess of ......
Hands-on treatments are considered to be the most important for a quality grading scheme of spas.
As part of the research, VisitBritain requested that the spa industry respond to what they considered to be the most important elements when defining a spa. In the opinion of spa operators, the provision of ......
The full report is available right now for just £450 per copy. Discounts are available for SpaBA members.
If you wish to purchase the full Spa Industry Survey Report for Great Britain & Ireland 2006 please download the Summary (see link below or in menu at left) and print off the order form on the last page of the PDF report.
You can download the Summary report by clicking here. The report is in Adobe PDF format and is 162kb. If you do not have Adobe Acrobat you can download it by clicking on the following image:
